The Most Popular TikTok Beauty Trends for 2023

As we leap into 2023, TikTok continues to be the epicenter of beauty and skincare trends. This year, the platform is buzzing with innovative and eye-catching trends that are shaping the beauty world.

From futuristic skincare to nostalgic makeup revivals, here’s a rundown of the hottest TikTok beauty trends for 2023.

1. Glass Skin 2.0: This year, the Korean beauty-inspired ‘glass skin’ look evolves. It’s not just about dewy, luminous skin anymore; TikTok beauty gurus are combining high-tech skincare products with natural ingredients to achieve a more radiant and sustainable glow.

2. Bold Eye Makeup: Bold and experimental eye makeup is making a splash. Think bright neon liners, graphic eyeshadows, and glitter accents. This trend is all about self-expression and daring to stand out.

3. Minimalist Skincare: 2023 is seeing a shift towards minimalist skincare routines. The focus is on fewer, but higher-quality products. TikTok influencers are advocating for sustainable, multi-use products that promise both efficiency and eco-friendliness.

4. Retro Revival: Nostalgia is big this year. Retro beauty looks from the 60s, 70s, and 90s are making a comeback, with a modern twist. Expect to see a lot of winged liners, bold lip colors, and cheeky blush trends.

5. Skinimalism: ‘Skinimalism’ is the new buzzword – a blend of skincare and minimalism. This trend is about embracing natural skin textures and imperfections, with a focus on nourishing and protecting the skin rather than masking it.

6. DIY Beauty: With an increased focus on sustainability, DIY beauty recipes and hacks are surging. TikTok users are sharing their homemade skincare and makeup solutions, promoting a more personalized and eco-conscious approach to beauty.

7. Holistic Beauty: Beauty in 2023 is not just skin deep. There’s a growing trend towards holistic wellness, with a focus on mental health and self-care routines that complement physical beauty practices.


TikTok continues to be a trendsetter in the beauty industry, with 2023 seeing a blend of innovation, nostalgia, and sustainability. These trends reflect a broader shift towards individuality, self-care, and environmental consciousness in beauty routines.

As we adapt these trends into our lives, it’s important to remember that beauty is subjective, and the best trend to follow is the one that makes you feel confident and true to yourself.

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