The most recent quarter saw Wendy’s record the biggest sales volume it has ever seen for breakfast products, indicating that the company has established itself as a formidable competitor in the fast-food morning industry.
And if you’re a lover of Wendy’s breakfast, you’ll be happy to hear that the fast food company will soon be adding two brand-new options to its lineup of morning foods.
On August 22, the popular quick-service restaurant chain will introduce two new sandwiches made using English muffins to locations all throughout the country. The sandwiches come with an egg that has been freshly cracked, American cheese that has been melted, and the customer can choose between having oven-baked Applewood smoked bacon or a sausage patty that has been grilled.
Along with the English muffins, you will receive a savory butter spread that has a touch of sweetness from brown sugar and is seasoned with fresh ground black pepper. Wendy’s did not disclose any information regarding pricing for these newly added breakfast items.
Since Wendy’s came back into the breakfast game in the year 2020, this will be the first time that the fast food chain has sold breakfast sandwiches made using English muffins.
At this time, the business offers a variety of breakfast sandwiches that can be served on croissants, biscuits, or buns. According to the announcement made by Wendy’s, the development of the new English muffin additions took around one and a half years.
“Fans asked, and we gave them the answer. We are always wanting to cook up new craveable breakfast offers to add to our stacked breakfast lineup, and we have high requirements for what finally makes it into our menu,” John Li, global vice president of culinary innovation for Wendy’s, said in a statement. “As breakfast boundary breakers, we’re always looking to cook up new craveable morning offerings to add to our stacked breakfast lineup.”
“We tested 60 variations of our English Muffin Sandwiches before we landed on these light and fluffy English Muffins made with a touch of honey and topped with a savory buttery spread, fresh cracked eggs, and delicious bacon or sausage for the perfect harmony of breakfast flavors!”
In honor of the launch, Wendy’s is running a limited-time promotion during which customers who purchase any breakfast combo will receive a discount of $2. From the 22nd of August to the 3rd of September, customers can redeem the promotion by downloading the Wendy’s app.
Just a few short weeks after Wendy’s had increased the number of morning drinks available to choose from, the company debuted these two brand-new breakfast options.
The business recently introduced a new line of Frosty Cream Cold Brew beverages in late July. These beverages consist of a mixture of cold brew coffee and Frosty creamer that is served over ice and were introduced as part of the Frosty Cream Cold Brew range. They are available in vanilla, chocolate, or caramel, which are the three tastes.
The new beverages have taken the position of Wendy’s Frosty-ccino, which likewise consisted of cold brew that was swirled with either chocolate or vanilla Frosty mix.
After observing that customers desired more coffee flavor, the business concentrated more on the “ratio of flavors” in the newly introduced Frosty cold brew beverages, according to an interview that Li gave to Mashed the previous month.