Delta Is Rolling Back Its Planned Changes
Delta Air Lines' frequent flyer program and airport lounges have made it a prominent U.S. airline. Last month, the carrier announced some modifications to long-standing
passenger privileges. Naturally, this didn't go over well, and the Atlanta-based airline is already making changes to pacify unhappy customers. Learn how Delta is revising its plans.
Delta Air Lines announces "simplifying" SkyMiles program and rewards next year in a Sept. 13 news release.
The carrier said it would phase out qualifying metrics on Jan. 1. Delta said on Feb. 1, 2024, that it would restrict access to its famous airport lounges.
We intended to make the program more customer-friendly. Delta's senior vice president of customer engagement and loyalty
Dwight James, told The Wall Street Journal, "We also want to reserve the best experiences for our best customers."
In one announcement, Delta shattered their SkyMiles, AMEX, and Sky Club programs. Giving your most loyal consumers the boot is unusual.
Another X user stated, "@Delta, I'll likely change my card type after this... Thanks for letting me plan cheaper airfares."
After much criticism, the airline is changing again. Delta CEO Ed Bastian praised travelers for their feedback on September SkyMiles modifications in an Oct. 18 LinkedIn post.
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